Chapter 1: General Provisions
Article 1 (Purpose)
These Terms and Conditions (“Terms”) are intended to define the rights, obligations, and other necessary matters between Devsisters Corp. (the “Company”) and creators who participate in the CookieRun Creator Family Program by producing content and engaging in promotional activities.
Article 2 (Definitions)
The definitions of terms used in these Terms are as follows:
- “Company” refers to the business entity that operates the CookieRun Creator Family Program.
- “CookieRun Creator Family Program” or “Service” refers to a program in which creators registered for each game provided by the Company produce content related to such games or participate in various campaigns, and receive rewards (the “Points”) in accordance with conditions designated by the Company.
- “Campaign” refers to game-related missions, promotional activities, or events through which the Company encourages participation via the CookieRun Creator Family Program.
- “Platform” refers to the online service environment provided by the Company to creators participating in the CookieRun Creator Family Program, through which the Company provides campaign participation information related to its CookieRun IP-based games and supports the management of rewards based on such activities.
- “Family” refers to a creator who is a user of a game to which the CookieRun Creator Family Program applies, who has agreed to these Terms and completed registration in accordance with the procedures established by the Company, and who produces content (including broadcasts, videos, and posts; collectively, “Content”) related to the Company’s games or participates in campaigns.
Any terms not defined herein shall follow applicable laws, operational policies, or general commercial practices.
Article 3 (Effectiveness and Amendments)
The Company shall post these Terms within the Service or on a linked page so that users can review them.
If the Company amends these Terms, it shall provide notice at least 7 days prior to the effective date. For unfavorable or material changes, notice shall be provided at least 30 days in advance.
Continued use of the Service without objection prior to the effective date shall be deemed acceptance of the amended Terms.
If a Family member does not agree to the amended Terms, either party may terminate the agreement.
The Company shall provide channels for inquiries regarding these Terms.
Amendments shall comply with applicable laws and regulations.
Article 4 (Formation and Effect of Agreement)
By agreeing to these Terms and completing registration, the Family member enters into a legally binding agreement with the Company for content creation and promotional services.
This platform allows anyone with a DevPlay account, the company's integrated account, to log in and use general platform services (campaign browsing, family follow, etc.).
If the subscription applicant is a minor (under the age of 19) under civil law, it cannot be approved as a creator family and cannot act as a family on that platform.
For Korean nationals, you can complete your self-authentication by mobile phone identification or I-PIN authentication, and for others, you must submit a separate identification card or complete age verification through an adult authentication solution after email authentication.
If a minor is found to have illegally joined the creator family by stealing another person's name (such as an adult family) or falsely stating his/her birth date, the company may immediately permanently disqualify the family without prior notice, and all rewards (points, cash, coupons, etc.) accumulated in the account will be confiscated and recovered in full.
Agreement to these Terms is mandatory for participation.
These Terms apply collectively to all campaigns without requiring separate contracts.
The Company may terminate the agreement immediately if false or fraudulent information is provided.
Chapter 2: Rights and Obligations of Family Members
Article 5 (Creator Family Activities)
Family members may voluntarily participate in various campaigns provided through the Platform and may produce content and engage in promotional activities.
The Service grants Family members access to the Platform, which provides information necessary for game-related content creation and supports related activities. Nothing in this Service shall be construed as creating any direct employment, agency, delegation, or contractual service relationship between the Company and the Family.
Family members act as independent creators and may freely conduct their activities at their own discretion, provided that they comply with the obligations set forth in these Terms.
Article 6 (Prohibition of Fraudulent Activities)
The following are strictly prohibited:
- Self-purchasing or abusing creator codes for personal gain
- Selling promotional codes for profit
- Offering or demanding private compensation in exchange for user support
Violations may result in immediate and permanent termination without prior notice.
Article 7 (Content Quality and Integrity)
Family members must produce content that enhances the Company’s brand value and provides a positive user experience. Content must meet the following quality standards:
Creative Effort Requirement: Content must reflect the creator’s original effort, including elements such as subtitles, narration (voice), editing, or other forms of creative input. Simple recordings of gameplay without additional creative elements will not be recognized.
Low-Quality Content Restrictions: The following types of content will not be eligible for campaign participation or rewards:
- Unedited gameplay recordings (e.g., no commentary, no editing)
Repetitive uploads of identical or substantially similar content (spam)
Misleading titles or thumbnails unrelated to the content (clickbait)
- Mechanically generated content using automated tools (e.g., AI voice), unless clearly justified for informational purposes
Accuracy and Misinformation: Creators must not distribute false, unverified, or misleading information that may confuse users. Creators should make reasonable efforts to accurately convey official updates, announcements, and information provided by the Company.
Content Review and Determination: The Company retains the sole and final authority to determine whether content meets the required standards. Creators may submit explanations regarding review outcomes; however, objections without reasonable grounds will not be accepted.
Advertising and Disclosure Compliance: Creators must comply with all applicable advertising and disclosure laws and guidelines. Where compensation or benefits may be received through participation in the CookieRun Creator Family Program, creators must clearly disclose such economic relationships within their content (e.g., “This content is part of the CookieRun Creator Family Program and may include compensation.”).
Article 8 (Copyright and License to Use Content)
As a general principle, the copyright in any content created by the Family or posted on the Platform through use of the Service shall belong to the Family.
The Family hereby grants the Company a non-exclusive, royalty-free, worldwide, and perpetual license to use such content posted on the Platform for purposes of advertising, promotion, or marketing of the relevant games, including the rights to reproduce, transmit, distribute, and otherwise utilize such content.
The Company may, to the extent necessary for the purposes set forth in the preceding paragraph, excerpt, modify, or edit such content.
Article 9 (Content Quality and Integrity)
In order to enhance the Company’s brand value and provide a positive experience to users, Family members must produce content in compliance with the following quality standards. If the Company determines that a Family member’s content does not meet the standards set forth below, such content may be excluded from performance recognition (including reward eligibility), or the Family member’s eligibility may be subject to re-evaluation.
Content consisting solely of recorded gameplay footage without additional creative elements shall not be recognized. Content must include the creator’s own creative input, such as subtitles, narration (voice), editing, or other original elements.
The following types of content shall be considered “low-quality content” and shall not be eligible for campaign participation or performance recognition:
Simple gameplay recordings (e.g., no editing, no audio commentary)
- Repeated uploads of identical or substantially similar content (spam)
- Use of titles or thumbnails that are unrelated to the content (misleading or clickbait)
- Mechanically generated content using automated tools (e.g., AI voice), consisting primarily of text narration, unless clearly justified for informational purposes
Family members must not distribute unverified or false information or rumors that may cause confusion among users, and must make reasonable efforts to accurately convey official updates and announcements from the Company.
The Company retains the sole and final authority to determine whether content meets the required quality standards. Family members may submit explanations regarding the Company’s review results (including reasons for rejection); however, objections without reasonable grounds shall not be accepted.
Creators must comply with the “Act on Fair Labeling and Advertising” and relevant guidelines when producing content. Where creators generate revenue through participation in the CookieRun Creator Family Program, they must clearly disclose any material connection within the relevant content (e.g., “This content is part of the CookieRun Creator Family Program and may include compensation.”).
Article 10 (Penalties)
If a Family member violates the obligations set forth in Article 6 or Article 7 of these Terms, the Company may, depending on the severity of the violation, temporarily restrict or permanently revoke the Family member’s eligibility.
Article 11 (Termination of Agreement)
A Family member may terminate this Agreement at any time by withdrawing from the Service.
The Company may terminate this Agreement upon prior written notice if a Family member violates any obligations set forth in these Terms. However, if such a violation is material and causes damage to the Company, the Company may terminate this Agreement without prior written notice.
Chapter 3: Rewards and Settlement
Article 12 (Form of Rewards)
Rewards are provided in Points and are non-convertible to cash.
Exceptions may apply for special campaigns offering cash rewards.
Participation implies acceptance of Point-based rewards.
Article 13 (Cash Rewards for Special Campaigns)
In cases where the Company conducts special campaigns that offer cash rewards pursuant to Article 12(2), cash rewards shall be granted only to Family members who:
- have successfully completed the campaign missions as announced in advance, and
- have passed the Company’s review and approval process.
Cash rewards shall be paid only to a bank account held in the name of the Family member. If the account holder's name does not match the verified identity, or if the account information is incorrect or incomplete, payment may be withheld or canceled.
Cash rewards provided by the Company may be classified as business income or other taxable income under applicable laws and regulations. If the total amount of cash rewards exceeds the applicable tax threshold, the Company may withhold the applicable taxes and charges in accordance with applicable laws and pay only the remaining amount.
Article 14 (Point Policy)
Points may be granted only to Family members who have duly fulfilled the participation requirements within the period specified for each campaign and have passed the Company’s review.
In the following cases, the Family member shall be excluded from point grants or settlement, and if Points have already been granted, the Company may recover such Points or offset them against Points to be granted in the future:
- Where the Family member voluntarily withdraws from participation before the end of the campaign
- Where content submitted during the campaign period is deleted, made private, or otherwise rendered inaccessible before the end of the campaign period, making it impossible to verify the results of the activity
Where, due to reasons attributable to the Family member—such as violation of guidelines, fraudulent conduct, or breach of obligations under Articles 6 and 7—the Company determines that the purpose of the campaign has not been achieved
Points shall be accumulated on a two-month basis and credited in bulk to the Family member’s account on a payment date designated by the Company.
Accumulated Points may be used exclusively in the Company’s online store (the “Point Shop”) to redeem in-game items or physical merchandise related to the CookieRun IP, and may not be converted into cash or withdrawn under any circumstances.
Accumulated Points shall remain valid for one (1) year from the date of accrual. Any unused Points will automatically expire upon the expiration date.
If a user who supported a Family member cancels or withdraws their purchase, the Points accrued from such a transaction shall be deducted during the next settlement cycle (negative settlement) or immediately recovered from the Family member’s existing Point balance.
- Where Points are used to redeem goods, the value of such goods may be deemed income of the Family member. The Company may be required to withhold or report applicable taxes and charges in accordance with relevant laws, and the Family member shall cooperate by providing any necessary information for such purposes.
Article 15 (Settlement Rates and Tier System)
Points granted to Family members shall be calculated based on net revenue, defined as the user payment amount after deduction of platform fees and other applicable costs (approximately 70% of the gross payment amount).
The settlement rates applied based on the Family member’s tier are as follows:
- Level 4 (Pro): 5.0% of net revenue
- Level 3 (Veteran): 4.0% of net revenue
- Level 2 (Amateur): 3.0% of net revenue
- Level 1 (Rookie): 1.0% of net revenue
Tier evaluations shall be conducted every two (2) months, and tiers may be adjusted upward or downward based on evaluation results.
The Company may modify the settlement rates in consideration of service sustainability and operational conditions. In such cases, the Company shall provide prior notice to Family members at least thirty (30) days before the changes take effect.
Chapter 4: Point Shop Redemption and Usage
Article 16 (Product Redemption and Withdrawal)
Family members who have completed identity verification may use accumulated Points to redeem in-game items or physical merchandise available in the Point Shop.
Redemption of products requires completion of adult verification through the Company's identity verification procedures.
If a minor fraudulently completes adult verification (e.g., through identity theft), the Company may cancel the relevant order and revoke the Family member’s eligibility.
Redeemed products shall not be refunded in cash under any circumstances.
For digital products (including in-game items), withdrawal (restoration of Points) is not permitted.
For physical products, exchanges or refunds (Point restoration) are not permitted in the following cases:
- Damage caused by the Family member
- Significant decrease in value due to use or partial consumption
- Change of mind (unless exceptionally permitted under Company policy)
Article 17 (Shipping and After-Sales Service)
For inquiries regarding shipping, defective products, exchanges, or after-sales service, the Family member must contact customer support within seven (7) days of receipt.
In the event of disputes regarding product defects during delivery, such disputes shall be resolved between the Family member and the product supplier (the third-party vendor). The Company shall not be directly involved. The Company shall not be liable for issues arising from the fault of the delivery service provider.
Chapter 5: Changes or Suspension of Service
Article 18 (Service Changes)
The Company may modify all or part of the Service as necessary due to operational, technical, or policy-related reasons.
If there are changes to the content or method of use of the Service, the Company may notify Family members in advance of:
- the details of the changes; and
- the effective date of such changes.
Article 19 (Service Suspension)
The Company may suspend or terminate the Service due to operational, technical, or policy-related reasons.
In such cases, the Company may provide notice of the suspension or termination, including its schedule, at least thirty (30) days in advance, either through a public announcement or individual notification. If this Agreement is terminated due to suspension of the Service, all Points held by the Family member shall immediately expire, and the Company shall bear no obligation to provide compensation.
Chapter 6: Damages and Indemnification
Article 20 (Damages and Indemnification)
If either the Company or a Family member causes damage to the other party by violating these Terms, the violating party shall be liable for such damages.
If a dispute arises between one party and a third party due to a violation of these Terms, the violating party shall indemnify and hold the other party harmless at its own expense.